Objective: Hamilton’s 24/7 Locksmith is a reputable locksmith service provider, offering 24/7 emergency services, residential, commercial, and automotive locksmith solutions. The client needed a professional and modern website to increase their digital presence, attract more customers, and streamline service inquiries.

Goals

1. User-Friendly Interface: Develop a website with an easy-to-navigate layout that allows visitors to find services quickly.
2. SEO Optimization: Ensure the site is optimized for search engines to improve organic search rankings.
3. Mobile Responsiveness: Create a mobile-friendly design to accommodate users on different devices.
4. Engaging Visuals: Use professional images and design elements to convey trustworthiness and professionalism.
5. Service Request Forms: Integrate easy-to-use forms to facilitate service requests and inquiries.

Design & Development Process

1. Discovery Phase

• Client Consultation: Conducted meetings to understand the client’s requirements, target audience, and branding guidelines.
• Competitor Analysis: Reviewed competitor websites to identify strengths, weaknesses, and opportunities for differentiation.
• User Personas: Created user personas to better understand the target audience, their needs, and the types of services they are likely to seek.

2. Planning & Strategy

• Wireframes: Developed wireframes to map out the basic structure and layout of the website.
• Site Architecture: Organized the website into sections, including Home, About Us, Services (Residential, Commercial, Automotive, Emergency), Contact, and Blog. The goal was to provide a seamless user experience and intuitive navigation.
• Content Strategy: Planned the content, focusing on clear, concise information about each service and easy access to contact information.

3. Design Phase

• Visual Design: Designed a modern and clean website with a focus on blue and white color schemes to convey a sense of trust, reliability, and professionalism.
• Brand Integration: Ensured the website design reflected the client’s brand identity, including the logo, color palette, and typography.
• Responsive Design: Used a responsive design approach to ensure the site looks and works well on desktops, tablets, and mobile phones.

4. Development Phase

• Frontend Development: Converted the visual designs into a responsive HTML, CSS, and JavaScript framework. Integrated animations and transitions to enhance user engagement.
• Backend Development: Implemented a content management system (CMS) that allows the client to easily update service details, blog posts, and contact information.
• Service Request Forms: Integrated contact forms for easy service booking, with fields for name, contact details, type of service, and preferred time. Ensured form submissions would be sent directly to the client’s email and stored in the CMS for record-keeping.

Results

• Increased Visibility: The website achieved better rankings on search engines, resulting in increased organic traffic.
• Higher Engagement: The modern, user-friendly design led to a lower bounce rate and higher engagement time on the site.
• Improved Service Inquiries: With clear call-to-action buttons and integrated service forms, the client saw a rise in service requests and customer inquiries.
• Mobile Traffic Boost: The mobile-friendly design ensured that users could easily access information and request services on-the-go, leading to a noticeable increase in mobile traffic.