Overview: TBM Pest Control is a pest management company offering a range of services to residential and commercial clients. The client required a new website that would serve as a central hub for information about their services, allow for easy customer interaction, and reflect the professionalism of their brand.

Goals

1. Professional Design: Develop a clean, modern website that reflects the reliability and expertise of TBM Pest Control.
2. Clear Service Offerings: Present detailed information about various pest control services, including residential and commercial options.
3. User-Friendly Navigation: Ensure that users can easily find the information they need and contact the company for inquiries or service requests.
4. Responsive and Mobile-Friendly: Create a mobile-responsive site that provides a seamless experience across all devices.
5. SEO Optimization: Implement strategies to improve search engine visibility and attract more organic traffic.

Design & Development Process

1. Discovery Phase

• Client Consultation: Engaged in discussions with the TBM Pest Control team to understand their business model, target audience, and specific website requirements.
• Market Research: Analyzed competitor websites and industry trends to identify best practices and opportunities for differentiation.
• User Persona Development: Created user personas based on the target audience to guide design and content strategies, ensuring the site meets customer needs.

2. Planning & Strategy

• Site Architecture: Developed a comprehensive site map including sections for Home, About Us, Services (Residential, Commercial, Inspection, Prevention), Blog, Testimonials, and Contact.
• Wireframing: Designed wireframes to outline the layout and key elements of each page, focusing on a user-friendly navigation experience.
• Content Strategy: Planned content that clearly communicates TBM Pest Control’s services, company values, and customer testimonials to build trust.

3. Design Phase

• Visual Design: Created a modern, visually appealing layout that incorporates a color scheme reflective of the pest control industry, focusing on greens and blues to convey a sense of cleanliness and safety.
• Brand Integration: Ensured consistent use of TBM Pest Control’s branding elements, including logo, colors, and fonts, to strengthen brand recognition.
• Interactive Elements: Added features like image sliders, hover effects, and informative icons to enhance user engagement and provide a dynamic browsing experience.

4. Development Phase

• Frontend Development: Utilized HTML, CSS, and JavaScript to create a responsive, fast-loading website that is visually appealing and functional on all devices.
• Backend Development: Implemented a user-friendly content management system (CMS) to enable the TBM team to update content, manage service descriptions, and publish blog posts easily.
• Service Request Forms: Integrated easy-to-use contact forms on service pages, allowing potential customers to inquire about services or schedule appointments with minimal effort.
• Testimonials Section: Developed a dedicated section for client testimonials to showcase customer satisfaction and build credibility.

5. SEO & Performance Optimization

• Keyword Research: Conducted thorough keyword research to identify relevant terms related to pest control services, informing content creation and optimization efforts.
• On-Page SEO: Implemented SEO best practices, including optimized title tags, meta descriptions, headers, and image alt texts to enhance visibility in search engines.
• Performance Enhancements: Improved website loading speed through image compression, code optimization, and caching strategies.