Objective: To create a modern, professional, and informative website for Oriens, reflecting their expertise in business consultancy, facilitating user engagement, and enhancing the company’s digital presence.

Oriens is a business consultancy firm that offers a range of services including business setup, legal advisory, corporate structuring, and market entry strategies. They require a comprehensive website that effectively showcases their services, establishes their authority in the industry, and provides potential clients with an easy way to learn more about and engage with their offerings.

Goals

1. Sophisticated and Corporate Design: Develop a polished, professional website that aligns with Oriens’ brand as a trusted business consultancy.
2. Clear Communication of Services: Clearly present the wide array of services offered by Oriens, with easy navigation and informative content.
3. Responsive Design: Ensure the site is mobile-friendly, offering seamless accessibility across devices.
4. Lead Generation: Implement strong calls-to-action (CTAs) to encourage users to inquire about services and book consultations.
5. SEO-Friendly Structure: Optimize the website for search engines to improve visibility and attract more organic traffic.

Design & Development Process

1. Discovery Phase

• Client Consultation: Held discussions with Oriens’ team to gain insights into their business model, target audience, and specific requirements for the website.
• Competitor Analysis: Analyzed competitor websites to understand industry standards, best practices, and opportunities to differentiate Oriens’ online presence.
• User Personas: Developed user personas to guide the design and content strategies, ensuring the site caters to the needs of potential clients.

2. Planning & Strategy

• Site Architecture: Created a well-structured site map with sections for Home, About Us, Services (Business Setup, Legal Advisory, Corporate Structuring, Market Entry), Case Studies, Blog, and Contact.
• Wireframes: Developed wireframes to outline the layout, navigation, and key elements of each page, focusing on user experience and ease of access to information.
• Content Strategy: Planned the content to highlight Oriens’ expertise, client success stories, and key benefits of their services. Ensured the content would be informative, concise, and engaging.

3. Design Phase

• Visual Design: Designed a sleek, professional layout that reflects Oriens’ corporate identity. Used a blue and white color palette to convey trust, stability, and professionalism.
• Brand Integration: Ensured the website design was consistent with Oriens’ branding, incorporating their logo, color scheme, and typography.
• Interactive Elements: Added subtle animations and interactive features, such as hover effects and smooth transitions, to enhance user engagement without overwhelming the content.

4. Development Phase

• Frontend Development: Implemented the design using modern web technologies (HTML, CSS, JavaScript) to create a responsive, fast-loading, and visually appealing site. Ensured compatibility across various browsers and devices.
• Backend Development: Built a content management system (CMS) to allow Oriens’ team to easily manage and update content, add new blog posts, and adjust service information as needed.
• Service Request Forms: Integrated user-friendly contact and inquiry forms on key pages, enabling potential clients to request more information or book a consultation. Forms were linked to Oriens’ CRM for efficient lead tracking and follow-up.
• Case Studies Section: Developed a dedicated section for case studies, showcasing successful projects and client testimonials. This helped build credibility and demonstrate Oriens’ expertise.

5. SEO & Performance Optimization

• Keyword Research: Conducted keyword research to identify search terms related to business consultancy and legal advisory services, guiding content creation and on-page optimization.
• On-Page SEO: Implemented SEO best practices, including optimized title tags, meta descriptions, headers, and image alt texts. Ensured clear URL structures and internal linking for better crawlability.
• Performance Enhancements: Compressed images, minimized CSS/JavaScript files, and enabled caching to improve loading speed and overall site performance.